The Category Creation Playbook for Market Domination

If you want to build a massive business, there are a few better ways than creating a brand new business category – Airbnb, Uber, and Apple are some examples.

In fact, a study by HBR found that the 13 companies in the Fortune 100 that were ‘category kings’ accounted for 53% of incremental revenue growth and owned 76% of the market cap.

Drift’s CMO Tricia Gellman shares how to design a new industry category to dominate your market from her experience leading Drift’s design of the Revenue Acceleration category.

Specifically, Tricia uncovers:

  • Why create a new category?
  • Category creation framework
  • How to validate your new narrative
  • How to pick a defining event to launch your new category
  • Pre-launch: how to introduce your category to the market
  • Launch: rallying your company around a category launch
  • Post-launch & final thoughts
Keep reading

SR&ED

Lazaridis Institute and Boast.AI Partner to Accelerate Canadian Scaleups

Rival Technologies Disrupts the Massive Market Research Industry Using Innovation and Tax Credits Recouped in Partnership with Boast.AI

Humi Accelerates Innovation Through SR&ED Tax Credits and Its Partnership with Boast

US R&D Credits

Qualifying for State R&D Tax Credits in New York

Qualifying for State R&D Tax Credits in Texas

Qualifying for State R&D Tax Credits in Arizona

Business Growth

Zaz

Top Themes In VC That Are Driving Startup Funding

Scaling from Idea to Seed: How Founders Can “Derisk” Their First Six Months and Win

Building a Media Giant on Top of Your Business To Drive Exponential Growth