The SaaS Sales Playbook

Learn the latest strategies, tools, and techniques for developing your sales playbook that will drive double-digit growth. Specifically, we will cover:

  • Defining your target customer
  • Roles and KPIs for your sales team
  • Sales team structure and design
  • Different selling styles and when to use each
  • Overview of Account Based Marketing
  • Sales funnel and definitions
  • Mapping the buyer journey
  • Industry benchmarks
  • Sales Enablement Tools

Download the slides here.

Keep reading


How To Get Your SR&ED Refund Before It’s Filed

How to Access $26 Billion in Canadian Grant Funding

SR&ED Documentation Best Practices

US R&D Credits

Build in Canada Innovation Program (BCIP)

15-Point R&D Tax FAQ

How Startups Can Get $250,000 From The IRS This Tax Season

5 Point R&D Tax Claim Checklist For Guaranteed Returns

Business Growth

Fundraising in Uncertain Times

Fundraising In Uncertain Times

State of Business Financing

State of the Cloud 2020