First Shane Murphy-Reuter, SVP Marketing at Intercom shares how to build conversational relationships to fuel growth across the customer journey.
Then Jeroen Corthout, Co-Founder at Salesflare discusses how to gamify your user onboarding experience to turn new users into long-term active loyalists and provides learnings from onboarding experiments they’ve run at Salesflare.
The agenda includes:
- How to gamify your product’s onboarding flow to win over customers from their first engagement
- Examples of a gamified set-up guide
- How to use things like extra trial days in return for completing set-up steps
- Walkthrough of how to experiment with different trials before bringing in customers
- Early numbers from recent experiments
- How to build conversational relationships that fuel growth across the customer journey
- Ins and outs of personalized, messenger-based experiences