If you’ve ever engaged with a mobile game or an app and scored points that actually led to a tangible reward, like a gift card at American Apparel or Starbucks, chances are the app was using Kiip.
Based on the concept that people hate ads but like free stuff, Kiip is an entirely new approach to bringing brands closer to consumers. Users are able to unlock tangible rewards, from over 400,000 items, and brands are able to increase user engagement – it’s a win, win! According to Vancouver native Brian Wong, brands see anywhere from 18 to 22 percent engagement from new users with over 50 percent reengagement.
The exponential growth has lead Kiip to release its own app today. Called “Kiipsake,” it’s a consumer-facing digital wallet that enables users of mobile games and apps to easily store and redeem the rewards they earn from the startup’s growing rewards network to a single location. Previously, users redeemed each reward one-by-one via email. Kiipsake also includes a catalog of Kiip-enabled games and apps so consumers can be aware of the full range of applications that offer rewards from Kiip’s brand partners.
There are currently more than 400 Kiip-enabled games and apps, including multiple games from leading developers Kira Games (Unblock Me), Playforge (Zombie Farm) and Get Set Games (Mega Jump). Kiip’s network includes strategic partnerships with more than 40 leading brands in a variety of industries, from 1-800-Flowers.com and American Apparel to Best Buy, Disney, Verizon Wireless, Procter and Gamble, Dr Pepper, PepsiCo, Popchips, Sony Music and Wrigley.
Since it’s launch in 2011, Kiip has been on fire, reaching over 40 million consumers in more than 100 million moments of achievement every month in the United States alone and having grown to a team of 30 across San Francisco, Chicago, LA, New York, and London. Last week the company raised $11 million from Relay Ventures, Hummer Winblad and True Ventures to expand its team to focus on distribution beyond games and building a strong lifestyle brand.
“There are many companies in the gamification space, but we are unique in that we embed within a brand’s existing infrastructure to increase user engagement” said Brian Wong, founder and CEO of Kiip. “Play is becoming a part of everyone’s thinking. We believe the companies with the right plumbing to achievements and rewards will be the ones to lead in this space”.