Calgary startup, eThor, a platform that connects the point of sale system (POS) of any local business to any website or mobile app, empowering consumers to find and buy products online, has been making big waves over the past few months.
They won the AccelerateAB pitch competition (chosen from 70 companies from around the province), giving them three months of free space at the Plug and Play incubator in California; they won the award for “Best Presenting Company – IT Stream” at the Banff Venture Forum; they had an impressive first beta test, where a 30-store pizza chain, Garlic Jim’s was able to increase online sales by 76% ($1.37M) while doubling their online customer base in just 9 months; and they were recently named Startup of the Week on the Calgary Herald.
However, the most newsworthy and pride worthy for any Canadian entrepreneur, is that eThor beat 2,000 startups around the world to win the title of 2012’s most innovative startup on the planet at the Global Technology Symposium in Silicon Valley yesterday. The Global Technology Symposium is the leading investment conference on venture capital, technology, and entrepreneurship in emerging markets. “Online to offline commerce is one of the most exciting opportunities right now and eThor’s innovative approach to this complex problem is really impressive,” said Dave McClure, founding partner of 500 Startups and judge at the Global Innovators Competition. “eThor is definitely a company worth watching moving forward.” The event hosts more than 300 selected thought leaders in business, finance, technology, and policymaking to Silicon Valley, where they share insights into the opportunities and challenges of globalization.
“With the spur of online channels like Facebook, Yelp, Urbanspoon etc., millions of people are searching for products online, but 90% of those purchases are made at a physical store,” said Gary Ziegler, Founder and CEO of eThor. “With eThor we’re changing the way people find and buy products online.”
Gary also added that starting a tech company is not for the faint of heart. You need persistence to keep moving toward your goal and vision. eThor has been flexible, fearless, and nimble, enabling them to position the company well during the rapid evolution of the mobile space.
eThor is currently raising a new round of funding with strong interest from the global investment community, and they’re growing fast and looking for talented, energetic people who want to live in the frantic, manic, insane, exciting world of a hot technology startup.
All the best eThor – Canada is proud of you!